Site
A custom-coded website, 5–7 pages, mobile-first, with a local SEO baseline and Netlify hosting.
For a business that needs a real site instead of a template.
// websites & ai systems, built to order
Websites and AI systems for Lehigh Valley businesses.
Built, hosted, and kept running by the person you actually talk to. Real systems that work, not templates, and if something breaks, I fix it, day or night.
0 templates used
/
100% custom code
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1 direct line, no ticket queue
01
Things have to work
If something breaks, it gets fixed immediately, regardless of the hour, so your business is never the one affected by downtime.
02
Direct access, not a ticket queue
No account manager, no support tier. A call or an email reaches Michael directly.
03
Custom-coded, not templated
Every site is built from scratch for the business it's for. No theme, no site builder, no swapped-in stock layout.
How it works
No sales team, no discovery deck. Four steps, start to live.
01
Reach out
Send the quote form or email directly. Either way, Michael reads it and replies personally.
02
Scope & quote
A fixed price before anything starts, based on the tier that fits.
03
Build
You see the site or system before it goes live, not after.
04
Launch & maintain
Deployed, monitored, and kept running under the standard.
Services
Five ways to work together, built from what's already proven rather than invented from scratch.
Site + Automate
Everything in Site, plus one standardized AI workflow: a lead-intake bot, a follow-up sequence, or a review/booking follow-up.
For a business ready to automate one specific bottleneck.
Full System
Multiple integrated AI workflows, built around how your business actually operates.
For an established business automating across several parts of its operation.
Automate Only
One standardized AI workflow, no site work, for a business that already has a working website.
For a business that just needs the automation piece.
Team AI Setup
A working session with your staff, plus a custom set of prompts and workflows for the tasks they already repeat.
For a business that wants its own team faster with AI, not a customer-facing bot.
Founding-client pricing
Open to the first 5 clients. Once this cohort is full, pricing moves toward standard rates, but yours stays locked in.
Tier
Build
Monthly
Site
$1,500
$75/mo
Site + Automate
$2,800
$175/mo
Full System
from $4,500
from $300/mo
Automate Only
$1,800
$125/mo
Team AI Setup
$1,200
No monthly
Monthly covers hosting, updates, and the overnight-fix guarantee. Full System is scoped per business and starts from the number above.
Work
The Luxe Moment
A custom-coded marketing site for an event styling business in the Lehigh Valley: gallery, local SEO, and a build kept running since launch.
HTML · CSS · JavaScript · Netlify
View the live site →Noventra
Michael's first business built online. Live now, and currently being rebuilt from Shopify onto a self-hosted WooCommerce stack.
WooCommerce · Cloudways · Migration in progress
View the live site →Questions
How is this different from a website builder like Wix or Squarespace?
Every Novello site is written from scratch in code, not assembled from a template. That means the layout, performance, and SEO are built for your business specifically, and there's no platform lock-in if you ever want to move it.
What if I already have a website?
The Automate Only tier adds one AI workflow, like lead intake or booking follow-up, on top of your existing site. No rebuild required.
What happens if something breaks after launch?
It gets fixed immediately, regardless of the hour. That's the standard every Novello client gets, not an upgrade.
Do I own what you build?
Yes. Everything you pay for is yours: the site, the automations, the code, your domain, and your content. Novello hosts and maintains it all as part of your monthly plan, and if you ever decide to move on, you get a full copy to take with you.
How long does a build take?
Most sites launch in one to three weeks, depending on how quickly content and assets come together on your end.
What's Team AI Setup? Is that different from Site + Automate?
Yes. Site + Automate builds a bot or workflow for your customers. Team AI Setup is for your own staff: a working session plus a custom set of prompts and workflows for the tasks they already repeat.
Get a quote
Tell me what you need and I'll reply personally, usually within a day. Prefer to skip the form? Email me directly instead.
Prefer direct?
michael@novello.studioFounding-client spots are limited to 5. If you're one of the first, say so.